Managing retail cooperation with manufacturer-sponsored promotions an empirical examination by Jan B. Heide

Cover of: Managing retail cooperation with manufacturer-sponsored promotions | Jan B. Heide

Published by Marketing Science Institute in Cambridge, Mass .

Written in English

Read online


  • Advertising, Point-of-sale,
  • Sales promotion,
  • Retail trade

Edition Notes

Book details

StatementJan B. Heide, John P. Murry, Jr
SeriesReport -- no. 97-109, Report (Marketing Science Institute) -- no. 97-109
ContributionsMurry, John P., 1957-
The Physical Object
Pagination31 p. ;
Number of Pages31
ID Numbers
Open LibraryOL15007639M

Download Managing retail cooperation with manufacturer-sponsored promotions

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